Data-inspired brand identity by Younique Studio for NORDATA.
Younique Studio has been commissioned to create the logo and brand identity for the data-driven marketing company NORDATA. The brand name combines two words, ‘north’ and ‘data’. The final logo represents the letter ‘N’ formed from two data clusters with an interactive connection. Since the company operates in the northern region, the color scheme of the visual identity reflects the aurora or, in other words, the northern lights.
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