Bookstore Branding by Anastasia Kurilenko

A beautiful bookstore brand identity developed by graphic designer Anastasia Kurilenko.

Anastasia Kurilenko is a Belarusian graphic designer specializing in a great variety of branding projects and logo designs. The talented freelance designer has recently completed this beautiful branding project for a Moscow-based bookstore.

Her purposed logo concept combines a paragraph symbol with the shape of a seahorse. So why did she use precisely the shape of a seahorse? “If you read ‘Konkovo’ in Russian, you might notice that the name consists of the word ‘horse’. That’s why I took the word as a basis, changing it to a seahorse because in its image and shape it looks more like a paragraph,” Anastasia Kurilenko explains.

The work also included the development of a stationery system as well as packaging and communication design. Below you can find a few images shot by @polinasharai of studio @artloft.by.

Bookstore branding by graphic designer Anastasia Kurilenko.
Bookstore branding by graphic designer Anastasia Kurilenko.
Bookstore branding by graphic designer Anastasia Kurilenko.
Bookstore branding by graphic designer Anastasia Kurilenko.
Bookstore branding by graphic designer Anastasia Kurilenko.
Bookstore branding by graphic designer Anastasia Kurilenko.

All images © by Anastasia Kurilenko. You can find other inspiring projects in our Graphic Design, Branding, and Packaging Design categories.

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